Keeping Cool in a Crisis - Protecting your Brand & Reputation
Event Photography by Clare Smith, Lucid Photography @lifeatlucid.
Event photos on Facebook (tag yourself!)
Event Information
- 'Online Reputation Management' presentation by Llew Jury, Managing Director, Reload Media (PDF)
- 'Air New Zealand's CEO Rob Fyfe responds to the Listener editorial' - great example of how to respond to negativity from Amanda Newbery, Managing Director, BBS (You Tube video). Scroll down for the embedded video.
- #Networx search results on Twitter - updates from attendees
- Follow sponsors and attendees on Twitter:
Speakers: @reloada @AmandaNewbery
Panel Facilitator: @catmatson
Organisers: @NetworxEvents @IcebergEvents @LisaMa_
Sponsors & supporters: @driftbrisbane @reload_media @superfox_ @lifeatlucid @vivogroup @Tangalooma
Attendees: @ReloadConsult @nichestudio @SM_Doctor @AdarnaConsult @ACTforKids @brandrally @buddmc @DesignLots @juliabirks @kristin_thinks @letitiapower @lexi37 @MayKingTea @melanietk @MikeAt3E @Morningness @novellamartin @webco
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Thanking our Sponsors
- Venue: Drift Cafe Jetty Events | Gracing the river bank on the western reach of the brisbane river and embracing the panoramic views of Australia's most 'liveable city', lies a unique Australian dining and entertainment experience we love to call - Drift Cafe Jetty Events. For function enquiries, please contact Emily Chadwick on 07 3368 1866 or email events@drift.com.au
- Promotional Marketing: Superfox Merchandise | For fresh ideas to go from frumpy to foxy call 07 3899 6933 or email info@superfox.com.au
- Audio Visual: Fairchild Multimedia | For your AV requirements for your next event call 07 3252 0000 or email june@fairchild.com.au
- Photographer: Lucid Photography | For your corporate head shots to corporate functions & weddings call 07 3342 1401 or 0433 957 677 or email clare@lucidphotography.com.au
- Website Development: Vivo Group | For intelligent & innovative online media call 07 3368 3860 or email info@vivogroup.com.au
- SEO: Reload Media | For SEO & internet marketing strategy call 07 3371 1055 or email info@reloadmedia.com.au
- Gift Sponsor: Edible Blooms | For all corporate gifts and chocolate bouquets, order online or call 1300 768 996
Event Details
Your organisation's reputation is its most valuable asset and protecting it should be seen as a full-time job.
From a high profile crisis like a death or an oil spill, to a disgruntled client attacking your brand online - these can have a significant effect on your business.
The difference between an 'issue' and a 'crisis' is one word - planning. Organisations can minimise the impact of a crisis through proper planning and preparation.
Join us for an interesting panel discussion with Amanda Newbery, Managing Director of BBS (Media, Communications & PR perspective) and Llew Jury, Managing Director of Reload Media (Digital and SEO perspective).
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What you will learn
- How to avoid issues blowing up into crises
- What to do if a crisis breaks, including the crucial first 24 hours, business continuity and recovery phases
- Preparing for the inevitable
- Managing the media during crises
- How to deal with a crisis using digital strategies
- What is SEO Reputation Management?
- How is ensure your online brand is protected
- How to respond to negative content online
Who would benefit from attending
- Marketing & communication managers, coordinators and consultants
- Media and communication managers and officers
- Community engagement managers
- Business owners & entrepreneurs
- HR
- CEOs, directors and managing directors
- Digital specialists
- Online managers
Panellists
- Amanda Newbery, Managing Director, BBS Public Relations
- Llew Jury, Managing Director, Reload Media
Facilitator: Cat Matson, Business CATalyst, Alito
Event Giveaways
- Each attendee will receive a Superfox Merchandise notepad & pen in their tote bag, so you won't need to worry if you forget your own!
- Each attendee receives a $35 dining voucher, courtesy of Drift Cafe Jetty Events.
- 1 x 16GB USB Flash Drive, courtesy of Fairchild Audio Visual.
- 1 x Dolphin Adventure Tour for 2 people, valued at $330 (includes return launch transfers, buffet lunch, Desert Safari tour including sand tobogganing, wild dolphin feeding experience, use of day lounge, Dolphin Behaviour and Data Collection talk plus more) courtesy of Tangalooma Island Resort.
- 1 x $150 voucher to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 08-09 for Best Hairdresser). All attendees receive a 50% off all services voucher the 1st appointment for you and/or a friend (excludes perms or hair extensions).
- 1 x Double pass to the Opening Night on Tuesday 5 October, 7.30pm of Red Sky Morning at Judith Wright Centre, valued at $70. Hailed “Play of the Year” by The Sunday Age and winning the 2008 Green Room Award for Best New Australian Writing, Red Sky Morning is a witty, lyrical and deeply moving account of one life-changing day for a conflicted family living in regional Australia. 5-9 October 2010 | More info | Brisbane Trailer
- 1 x Double pass to October's Interactive Mind's event
- Curves fitness centres for women - are offering all Networx friends a Free One Week Membership for you and a friend, valued at $100. Download e-voucher.
Remember your business cards!
We want YOU to tweet about the #Networx event!
Participants are welcome to bring along their personal devices and mobile phones to tweet during the session! Please use the hash-tag #Networx! Follow us on Twitter: http://twitter.com/networxevents
No. of tickets remaining: 10
Tickets on sale until 1pm, 22 September or until sold out.
Speakers
Amanda Newbery
Managing Director, BBS Communications, Public Relations & Business AdvisorsAmanda is a former journalist who loves crisis management. She has managed a wide range of crises including deaths, injuries, evacuations, health scares, environmental damage, staff misdemeanours, angry protest groups and government enquiries. But she's managed to prevent even more through careful issues management and equipping companies through full-blown crisis simulations.
Amanda manages one of Queensland's largest communications consultancies BBS which operates across Australia and New Zealand, and is a weekly radio panellist on ABC Queensland's Hidden Persuaders.
Follow on Twitter: @amandanewbery
Llew Jury
Managing Director, Reload MediaLlew is the Managing Director of Reload Media Pty Ltd, one of Australia's leading digital marketing companies specialising in SEO, internet marketing, social media marketing and web strategy. He is an AIMIA Queensland past vice president and treasurer and has been a part of the digital strategy, web design, SEO, Google Adwords, social media and business consulting industries for more than a decade, having founded and sold successful web, consulting and IT businesses.
Social media, Digital Strategy, Online Media Buying and SEO clients of Llew's include Subway, Devine, Price Attack, QUT, OptiSlim and the Queensland Government.
With 50 staff, Reload Media has recently won a Queensland Premier's Export Award for its innovative overseas expansion into the UK, NZ and India, and has experienced triple digit growth over the past 3 years. Prior to forming Reload Media, Llew co-founded one of Australia's fastest growing IT companies and the number one Queensland IT web design, usability and online survey company, Alfresco Design (AUST) Pty Ltd.
Reload Media on Facebook | Watch Reload Media on YouTube | Follow on Twitter: @reload_media @reloada
Facilitator: Cat Matson
Business CATalystCat Matson is a facilitator and presenter who sparks peak business performance. Her professional bio opens with “I’m a connection junkie. Seriously.” Cat loves connecting ideas, people and resources through robust and ‘juicy’ conversations ... which is why we’re so excited to have Cat facilitate the panel discussion at the next Networx event.
Described as a Business CATalyst, a strategy & brand crusader, and a firestarter, Cat works with business owners & leaders to improve business performance. She takes a ‘whole-of-business’ approach, addressing strategy, marketing, sales, HR, financial management and systems to create real, integrated solutions that get clients’ businesses working in harmony towards strategic goals. Cat’s work is all about connecting the people, ideas and resources clients need to succeed; connecting clients business & personal lives for integrated well-being; and connecting all aspects of the business to create and execute a wholistic strategy.
Follow on Facebook | Follow on Twitter: @catmatson
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