When & Where?

• Date: Wednesday, 23 June 2010
  Time: 6:00pm - 8:30pm
• Venue: Liber Lounge, Port Office Hotel
  40 Edward Street, Brisbane Qld 4000
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Networx Marketers Meetings - Brisbane is managed by Iceberg Events, a Brisbane-based conference and event management company.

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Home > Brisbane > Events > Taking the Mystery out of Market Research

Taking the Mystery out of Market Research

Jasmine Russell, Sue Holz and Lisa Ma - Networx Event 23 June at Port Office Hotel

 

David Gordon and Julia Birks - Networx Event 23 June at Port Office Hotel

 

Sue Holz, Alison Pratt and Meiki Grothe - Networx Event 23 June at Port Office Hotel

 

Hannah Donaldson and Daile Drevins - Networx Event 23 June at Port Office Hotel

 

Kristy Kahler, Genevieve Langbien and Mary Winterscheidt - Networx Event 23 June at Port Office Hotel

 

Lisa Meiers and Kristy Kahler - Networx Event 23 June at Port Office Hotel

 

Lisa Ma, Vickie Thomsen and Marie McGrane - Networx Event 23 June at Port Office Hotel

 

Nathan Mussig and Indy Davies - Networx Event 23 June at Port Office Hotel

 

Networx Event 23 June at Port Office Hotel

 

Tracy Wilson, Michael Damico and Renee Talevski - Networx Event 23 June at Port Office Hotel

 

Alex Gannon and Kajsa Rylander-Bellet - Networx Event 23 June at Port Office Hotel

 

Mandy Morton and Myf Hughes - Networx Event 23 June at Port Office Hotel

 

Stephanie Iovanella and Jasmine Russell - Networx Event 23 June at Port Office Hotel

 

Joanne Davis and Marie Edwards - Networx Event 23 June at Port Office Hotel

 

Cat Matson and Daile Drevins - Networx Event 23 June at Port Office Hotel

 

Kelly Quinn - Networx Event 23 June at Port Office Hotel

 

Lisa Ma - Networx Event 23 June at Port Office Hotel

 

Cat Matson, John Bellamy and Lisa Ma - Networx Event 23 June at Port Office Hotel

 

Networx Event 23 June at Port Office Hotel

 

Alex McGrath and Lucy Corser - Networx Event 23 June at Port Office Hotel

 

Suzanne Michaels and Vickie Thomson - Networx Event 23 June at Port Office Hotel

 

Networx Event 23 June at Port Office Hotel

 

Port Office Staff - Networx Event 23 June at Port Office Hotel

 

Networx Event 23 June at Port Office Hotel

 

Networx Event 23 June at Port Office Hotel

 

Mel Kettle and Julia Birks - Networx Event 23 June at Port Office Hotel

 

Marie McGrane, Sue Holz and Emma Carrillo - Networx Event 23 June at Port Office Hotel

 

Heather Smith and Indy Davies - Networx Event 23 June at Port Office Hotel

 

Lauren Siliato, Julia Higginbotham and Erina Chapman - Networx Event 23 June at Port Office Hotel

 

Emma Carrillo and Vanessa Durand - Networx Event 23 June at Port Office Hotel

 

Madeline Egan and Lisa Ma - Networx Event 23 June at Port Office Hotel

 

Networx Event 23 June at Port Office Hotel

 

Sue Holz and Lisa Ma - Networx Event 23 June at Port Office Hotel

 

Networx Event 23 June at Port Office Hotel

 

Sue Holz - Networx Event 23 June at Port Office Hotel

 

Genevieve Langbien - Networx Event 23 June at Port Office Hotel

 

Michael Damico - Networx Event 23 June at Port Office Hotel

 

Networx Event 23 June at Port Office Hotel

 

Marie McGrane and Tracey Foley - Networx Event 23 June at Port Office Hotel

 

Alexa McGrath, Suzanne Michaels and Andy Fyffe - Networx Event 23 June at Port Office Hotel

 

Networx Event 23 June at Port Office Hotel

 

Port Office Hotel's Liber Lounge - venue for June event... hope to see you there!

 

Wine Room - Private Dining Room at Port Office Hotel - a potential function room for your next event!

 

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Event Photography by Clare Smith, Lucid Photography @lifeatlucid. Purchase copies of photos here.

Post-Event Information

• Sue Holz's 'Taking the Mystery out of Market Research' presentation.
   
• Listen to Gary Bertwistle's podcast as heard on the night: 'So What's the Vibe?'
   
• Recommended Reading: Gary Bertwistle's book: 'The Vibe: The Marketing Handbook for Every Product, Service and Industry'
   
• #Networx search results on Twitter - updates from attendees

• Follow sponsors and attendees on Twitter: @NetworxEvents @IcebergEvents @lisama_ @VivoGroup @reload_media @lifeatlucid @superfox_ @Tangalooma @ReloadConsult @qbr_online  @Westpac @nichestudio @melkettle @catmatson @MYOBTrainer @khemistry_au @food_connect @chrisrhyss @myfh87 @argarau @bellamyglobal @iatebrisbane @passion365 @amnestyOz @InviteU2 Missed someone/change request?

Thanking our Sponsors

• Venue:  Port Office Hotel | For functions contact Nicola Briggs, Functions, Sales and Marketing Manager on 07 3221 0072 Ext 213 or email fcts@portofficehotel.com.au
   
• Promotional Marketing: Superfox Merchandise | For fresh ideas to go from frumpy to foxy call 07 3899 6933 or email info@superfox.com.au
  
  
• Audio Visual: Fairchild Multimedia | For your AV requirements for your next event call 07 3252 0000 or email june@fairchild.com.au
  
  
• Website Development: Vivo Group | For intelligent & innovative online media call 07 3368 3860 or email info@vivogroup.com.au
  
  
• SEO: Reload Media | For SEO & internet marketing strategy call 07 3371 1055 or email kara@reloadmedia.com.au
  
  
• Photographer: Lucid Photography | For your corporate head shots to corporate functions & weddings call 07 3342 1401 or email clare@lucidphotography.com.au
  
  
• Gift Sponsor: Edible Blooms | For all corporate gifts and chocolate bouquets, order online or call 1300 768 996

More info on our sponsors.

Event Details

Is market research too complicated - or too expensive?  This presentation will peel away the mystery of market research and give you an insight as to how easy it is to use market research and market information to your advantage.

Learn about the importance of talking to your customers and knowing what your competitors are doing.

Speaker: Sue Holz, Principal Analyst for Research by Design | About the speaker

What you will learn:

• How market research can benefit your business and your clients’ businesses
• The different research methodologies that you can utilise in your business or your clients’ businesses
• How to choose the right methodologies to give you the best outcomes
• Quick tips to maintain your market knowledge
• Sources that you can access on a regular basis to stay informed about your business sector

Who would benefit from attending

• business owners
• corporate sector representatives
• marketing managers, marketing & communication consultants

Event Giveaways

• Gary Bertwistle’s latest book 'The Vibe: The Marketing Handbook for Every Product, Service and Industry' + 2 hour consultation with Research by Design to assist in the development of a Customer Satisfaction Survey for your company valued at over $300 (separate draw)
• 1 x $100 Fix Restaurant Voucher courtesy of Port Office Hotel (separate draw)
• Whale Watching Cruise with light lunch for 2 Adults including return launch transfers, valued at $200, courtesy of Tangalooma Island Resort.
• $150 voucher to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 08-09 for Best Hairdresser). All attendees receive a 50% off all services voucher the 1st appointment for you and/or a friend (excludes perms or hair extensions).
• 1 x XXXX Brewery, Beer & BBQ Tour for Two Adults, valued at $70.
• Curves fitness centres for women - are offering all Networx friends a Free One Week Membership for you and a friend, valued at $100. Download e-voucher.

Remember your business cards!

We want YOU to tweet about the #Networx event!

Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #Networx!  Follow us on Twitter: http://twitter.com/networxevents

Speakers

Sue Holz

Sue Holz has been in the market research arena for more than 15 years.

Her interest in this profession was peaked when she commissioned  a market research house to conduct consumer research on Diners Club cardholders – this was many years ago as her role as Marketing Manager for Diners Club International.  Her interest led her to undertake a Masters Degree in International Business whilst living in Asia.

During her time there her skills were tested when freelancing for the likes of Euromonitor, Austrade, Price Waterhouse Coopers and many other very exciting companies working in the region.  

Sue Holz established Research by Design in 2007.  The company’s main charter, apart from making a profit, is to make market research more user friendly in the everyday business world.  Traditional market research stems from an academic environment and Sue firmly believes that with lateral thinking and flexibility traditional market research methodologies can be cleverly adapted to world of SMEs.

Sue’s talk this evening will mainly focus on demystifying the world of market research and give you some tools to take back to your workplace so that you can benefit from accumulating knowledge to grow your business.

View Research by Design's Company Information Profile

researchbydesign.com.au

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