He Said/She Said - Marketing to Women vs. Marketing to Men
Event Photography by Chris Winters, Winters Design.
Post-Event Information
Click here for the PowerPoint slides from the Networx event on 29th April (PDF, 1.3MB)- The Ruby Connection - where business women click: www.therubyconnection.com.au
- Follow Simon Kenworthy-Dell on Twitter: twitter.com/StraightEdge_
- View this Networx event in the media: Networx's 'Gender Marketing' event in Brisbane Times, The Courier-Mail & Style Magazine
Event Details
Primary Market Segmentation - Male/Female.
Why do it? How do you market specifically to these segments? What works and what doesn't? Could segmenting your market in this way work for your product or service? Do men and women use the internet in the same way? And what strategies - both traditional and new media - should you use when specifically targeting men or women?
Our panellists will answer these questions and more with statistics, case studies and examples of effective and ineffective campaigns... this event is sure to be entertaining, yet informative!
Panellists
- Tami Harriott, Manager Women's Markets - Queensland, Westpac
- Simon Kenworthy-Dell, Director, Straight Edge Marketing & Communications
Who will benefit from attending?
Marketing & Communication managers and coordinators, Business owners, and Entrepreneurs who want to learn more about gender specific marketing. Those marketing or selling products and services and wish to create an edge with marketing to different genders.
Business Card Draw - Door Prizes
- 1 x $150 voucher to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 2008 for Best Hair-Salon).
- 1 x Day trip to Tangalooma Island Resort and Desert Safari Tour for 2, valued at $130, courtesy of Tangalooma Island Resort (journey to the scenic Moreton Island Desert region as part of this thrilling 4WD tour and participate in the exhilarating sports of sand tobogganing with an added bonus of dolphin feeding)
- 1 x $50 Black & White Cabs voucher. Call 13ecab!
Speakers
Tami Harriott
Manager Women's Markets - Queensland, WestpacTami Harriott grew up in Delaware, USA. She majored in political science at University before starting a career in management in the banking, construction and health industries. With a strong interest in social justice and global issues, she went on to study women’s issues at University and complete her MBA in international business.
In addition to her experience in banking & finance, Tami has held senior roles in both the construction and health care industries. Her experience working in small business gives her a deep understanding of the challenges that entrepreneurial women face in today’s competitive environment.
Tami is proud to be working for a bank that is serious about its corporate social responsibility and, as part of
that, supports women – both employees and customers.
Since relocating to Brisbane from Tasmania she has actively supported women’s organisation in Brisbane like the Australian Businesswomen’s Network, Women’s Network Australia and the National Breast Cancer Foundation. Her other memberships include Australian Institute of Company Directors, Australian Institute of Management and Australian Marketing Institute. Tami has a strong interest in women’s issues and mentoring women in small business. She is a Committee member for the Australian Business Women’s Network and has been a judge for the Telstra Businesswomen’s Awards.
In order to meet the growing demands of women in business and centralise access to the many programs offered, Westpac have developed the ruby connection website. Its extensive resources and wealth of opportunity allow you to connect, share, learn, meet and much more.
Simon Dell
Director, TwoCentsBorn in London and sharing a birth date with Victoria Beckham, Simon spent much of his early career working in the alcohol industry with such global companies as Bass, Interbrew & Coors.
Moving to Brisbane in 2003, Simon began in marketing with Lion Nathan, working on brands including Tooheys Extra Dry and XXXX Gold. Straight Edge was formed in 2007, which itself developed into TwoCents in 2009. Simon has a strong background in consumer behaviour, marketing and brand strategy and social media, the latter which he frequently speaks about in public or runs in-house training sessions for companies of all shape and size.
Follow on Twitter: @StraightEdge_ | TwoCents on Facebook
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